USEFUL READINGS TO UNDERSTAND DIGITAL MARKETING

Summer is here! Time to rest and to catch up the reading. Beeleev compiled a few essential blogs and books to help digital entrepreneurs broaden their business vision and sharp their critical thinking. 

Digital Marketing Blogs

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Steady Demand | Social Media Management

Steady Demand is a Social Media Management agency with a blog dedicated to the same activities. You will not only find articles on social networks and sales optimization but also industry–focused topics like “Which social media platform is best for Real Estate Agents?”. The blog publishes articles every 2 weeks and is a great resource to follow if you want to keep track of your social media activities and boost your creativity.

Eskimoz | Search Engine Management

Eskimoz is an Organic Search Agency who runs an extensive blog on SEO for French-speaking entrepreneurs. Whether you are a SEO amateur or an experienced practitioner, the blog has insightful information to offer: from basic articles like “What is growth hacking?” to advanced topics as “SEO audit”. If you speak French, this blog is key to enhance your company ranking on Search Engines.

MailChimp | Outbound Marketing

MailChimp is the leading marketing automation platform used for mailing campaigns. What you might have overlooked though is their blog dedicated to outbound mailing and automation, and how to optimize conversion and sales using this channel. It provides short articles on best practices, optimization, as well as case studies. When it comes to outbound mailing and automation, this website is among the best open resources available.

HubSpot | Inbound Marketing

HubSpot is the famous Inbound Marketing and Sales platform which also maintains a well–executed and comprehensive blog. They publish new content every day, including in–depth case studies, guidelines and funny yet exemplary compilations of current sales and marketing practices. It is both relaxing and informative to browse, as you can find almost every topic imaginable broken down into simplified and humorous language. We strongly recommend HubSpot for your daily dose of amusing yet practical information.

Vision-building Books: 

Our deliberate choice here was to provide references that will help you anticipate the strategic changes the global economy is currently experiencing: the advent of the “New Economy”, of the environmental transition, the rise of global insecurity and their impacts on long-term business opportunities.

Global trends: Paradox of Progress – USA National Intelligence Council (NIC)

The NIC is the strategic thinking committee of the US Intelligence Community and, every four years, it hands over a report to the President of the USA describing three scenarios for the world in the next 25 years and the different challenges they face. This report is then made available to the public and is a must-have for strategic thinkers. It also includes informative infographics dedicated to each economic zone, allowing you to understand the global paradigm shift and how it might impact your business. The guide is available for free on their website!

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The Zero Marginal Cost Society – Jeremy Rifkin

 

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If you never heard of Jeremy Rifkin, best-seller author and government advisor, don’t loose the opportunity to read this book that may guide you through the changes caused by digital transformation, the rise of peer-to-peer collaboration and the “Makers” movement.

The “Zero Marginal Cost Society” will inspire you to rethink strategic developments for your company. One thing is certain: you will have a better understanding of the new economic order and how to make the transition from the “old” to the “new world”.

 

What do you think of our selection? If there’s a reference close to your heart or which you believe is of great use, drop it in the comments below!

Enjoy your holidays!

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