SCRUNCHIE IS BACK : INTERVIEW WITH THE FOUNDER, MARIE ARAGON

With the ambition to revolutionize the French hair accessory industry, Scrunchie Is Back is a brand of hair accessories created by Marie Aragon. She also created the Scrunchie Room, a studio in the heart of Paris where clients can meet and try on products. We visited her to hear all about her entrepreneurial journey, from her career as an accountant to becoming an entrepreneur. (Transcript below).

“Hello, my name is Marie Aragon, and I’m the Founder of a hair accessories’ brand called Scrunchie Is Back. At the end of High School, I wanted to become a Chartered Accountant. I thought it was the best way of being closer to the entrepreneurial world.

I realized pretty fast that accounting studies and this kind of job weren’t made for me. I refocused my studies towards business and entrepreneurship.

During my studies I created my first e-commerce, at the age of 20. During my Master in Entrepreneurship, I was working part-time for a young clothing company who went bankrupt. I ended my studies with a single professional experience of a company failure.

It wasn’t easy to start over after that, but I got the chance to cross path of “Réseau Entreprendre Paris”. I learned so much being in contact with entrepreneurs that were ambitious and had so much potential to develop.

What is Scrunchie Is Back?

Scrunchie Is Back’ ambition is to modernize the hair accessory industry. Today, the market is composed of two segments: we can either find products that are on the low-end, Made in China, or high-end products that are expensive, made for hairdressing, not fashion.

I want to step in between these two segments by creating a brand that has many products, with accessible prices, made in France, and a distribution mode that is different.

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I recently created The Scrunchie Room, which I use as an office but also as a Sales Showroom. My objective is to be close to customers, allow them to try and buy accessories easily.

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Did you have any challenge?

The most important difficulty is to find the right equilibrium between my professional and personal life. There is a frustrating part ,because we want things to go fast, so we put in a lot of energy on it. But we also need to take the time to appreciate the little things, like seeing friends and family.

We are drawn to an objective, a success and a goal, but between that goal and the present there is a whole path. The most beautiful thing in entrepreneurship is to enjoy the path, to take the time to celebrate success. Also being happy to go through hurdles, because it allows us to grow and discover new things.

What is your advice for entrepreneurs?

Surround yourself either with organisms, NGOs or entrepreneurs who have experienced things before you did. For example, Réseau Entreprendre or Beeleev. You can be coached or get advice from them.

I also found a lot of inspiration on Entrepreneur’s Books. With them I learned that we can’t build a company in two days, and even the founder of Zappos or Nike went through the worst nightmares and difficulties. I really like the book written by the founder of Zappos, Delivering Happiness. I found it really well written, and his story is really inspiring. He managed to bounce back from situation to situation. The reason he held on and succeeded is that he never let go and he had wit. It’s a perfect recipe.

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