MAPEECO: HOW TO GROW INSIDE A CANADIAN TECH

AAEAAQAAAAAAAAmLAAAAJDczY2E2ZDA3LTQzNDctNGJjMy1iZDAxLTZiYWRlNzNjOGY4MQAli Esmaeili is the chief technology officer (CTO) of MAPEECO, an online democratic data mapping tool. From his first steps in the Canadian tech company to his activism in favor of a increased female presence in the information technology (TI) sector, Ali shares his entrepreneurial path in this interview. 

 

 

Tell us about yourself and Mapeeco

After getting my Master’s degree from Victoria University, I was having a hard time looking for jobs as a Junior Software Engineer. As I had no experience working in Canada, I was rejected after many job interviews.

I went to Meet-Ups trying to find somebody to help me out  and I met an amazing woman who is currently Mapeeco’s CEO. She had a good idea, but she didn’t know how to implement it. Then I joined the team. At first, I thought it was just a punctual job, designing a software or a website and getting paid at the end of the project. However, I really enjoyed working with the team and, as they had a bigger project to implement, I was invited to become part of the company.

Mapeeco, which is now 1.5 years-old, was in the process of market validation at the time. At first I was skeptical, but then I noticed everybody was, to some extent, working on several things at the same time, I realized MAPEECO was something worth spending time on. So, even though I joined the company later in the process (right now it has been 4 months), I’ve been loving it!

What is unique about MAPEECO?

MAPEECO helps businesses decide where they should go or relocate to gain revenue. This decision making process is not only time–consuming but also difficult to make. Traditionally, businesses rely on local development agencies or somebody with local contacts. Then, they get in touch, ask questions and make the choice. The whole process takes a lot of time, so we provide data to facilitate the process. Based on our Big Data set, we have provided end consumers right-on-spot assessments on where they should go or relocate in order to maximize their profit.

What kind of informations MAPEECO provides?

Each customer have his own sets of criteria. We will extract the data set that best fits this criteria to facilitate the decision making process. The most important information will be provided based on what the customer is looking for.

What have you learned launching MAPEECO?

I learnt to draw a line between my own priorities and my wish to give a helping hand. I tried to help others and pay it forward, therefore when someone asked for help I almost always answered affirmatively. But putting my own priority aside, I ended up with too many tasks on hand. Business is not only about process and making money, the relationships you maintain with your collaborators are also very important.

How online tools are used?

We use a set of tools available online to manage our projects. The tools help us allocate task to individuals of the team, track the progress, set due dates and all. With that, we can call the shots and ensure everybody is on the same page.

What motivated you to advocate for Women in Tech?

I had a hard time seeking for a job in tech without job experience. It was hard to convince people that I am at the top of my game. I was therefore part of a minority of graduates with no experience, who needed a opportunity. The same goes for women: they only represent around 10% in the tech world. I’m a minority and they are a minority. So it goes like this: I can understand where women are coming from and I can share their stories with women and men in the tech world.

It’s unfortunate that women don’t have the opportunity to shine in tech. However, I’m confident that the tech world is getting more gender neutral. The initiative “Women in Tech Week” started a campaign which includes touring around the country and talking about issues of women in tech. Get updated on their web page!

What advice do you have for tech business in Canada?

Canada is a conservative country. People are less willing to spend money no matter how great your product is. A friend of mine who works in banking, which is much more problematic, actually found her first customers abroad. She gained lots of attraction in Australia. That’s when banks in Canada started considering her product.

If your product doesn’t sell locally, find customers elsewhere to gain the attraction it deserves before going back to Canada. People will then be more inclined to buy it.

 

Connect with Ali on Beeleev and join the Community to connect with other innovative CEOs and grow your business: www.beeleev.com

AAEAAQAAAAAAAAmLAAAAJDczY2E2ZDA3LTQzNDctNGJjMy1iZDAxLTZiYWRlNzNjOGY4MQAli Esmaeili is the chief technology officer (CTO) of MAPEECO, an online democratic data mapping tool. From his first steps in the Canadian tech company to his activism in favor of a increased female presence in the information technology (TI) sector, Ali shares his entrepreneurial path in this interview. 

 

 

Tell us about yourself and Mapeeco

After having my Master degree at Victoria University, I was having a hard time looking for a job as a Junior Software Engineer. As I had no experience working in Canada, I was rejected after many job interviews.

I went to Meet-Ups trying to find somebody to help me out  and I met an amazing woman who is currently the Mapeeco’s CEO. She had a good idea, but she didn’t know how to implement it. That’s when I joined the team. At first, I thought it was just a one-time thing, designing a software or a website and getting paid at the end. However, I really enjoyed it working with them and, as they had a bigger project in the future, I was invited to become part of the company.

Mapeeco, which is now 1.5 years-old, was in the process of market validation at the time. I wasn’t a part of it so, at first, I was skeptical. But then I noticed everybody was, to some extent, working on several things at the same time and realized MAPEECO is something that’s worth spending time on. So: yes, even though I joined later in the process (right now it has been 4 months), I love it!

What is unique about MAPEECO?

MAPEECO helps businesses decide where they should go or relocate to gain revenue. This decision making process is not only time–consuming but also difficult to make. Traditionally, businesses rely on local development agencies or somebody with local contacts. Then, they get in touch, ask questions and make the choice. The whole process takes a lot of time, so we provide the data which will facilitate the process. Based on our Big Data set, we have provided end consumers right-on-spot assessments on where they should go or relocate in order to maximize their profit.

What are the informations you are providing customers?

Each customer will have his own sets of criteria. For example, you want to go to places that have condition number 1 or does not have condition number 2. We will extract the data set that fits your criteria most to ease you in the decision making process. The most important information will be provided based on what you are looking for.

What have you learned launching MAPEECO?

I should have said “no” more often. I try to help others and pay it forward, therefore I almost always say “yes”. When putting my own priority aside, I end up with too many tasks on hand. The thing is, business is not only about process and making money, the relationships you maintain with your collaborators are also very important. What I learnt is how to draw the line between my own priorities and my wish to give a helping hand.

How did you, in practice, tackle this issue?

We use a set of tools available online to manage our projects. The tools help us allocate task to individuals of the team, track the progress, set due dates and all. With that, we can call the shots and ensure everybody is on the same page.

What motivated you to advocate for Women in Tech?

I had a hard time seeking for a job in tech without job experience. It was hard to convince people that I am at the top of my game. I was therefore part of a minority of graduates with no experience, who need a shot too. The same goes for women: they only represent 9 – 10% in the tech world. I’m a minority, they’re minorities. So, it goes like this: I can understand where women are coming from and I can share their stories with women and men in the tech world.

It’s unfortunate that women don’t have the opportunity to shine in tech but in fact, I’m positive that the tech world is getting more and more gender neutral. There’s this women initiative that I think you should follow: “Women in Tech Week”. They started their campaign, which includes touring around the country and talking about issues of women in tech. Get updated on their web pages!

What advice do you have for tech business in Canada?

Canada is a very conservative country. People are less willing to spend money no matter how great your product is. A friend of mine who works in banking, which is much more problematic, actually found her first customers abroad. She gained lots of attraction in Australia. That’s when banks in Canada started considering her product.

So, yeah… the country is very conservative. If your product doesn’t sell, find customers elsewhere to gain the attraction it deserves before going back to Canada. People will then be more inclined to buy it.

 

Connect with Ali on Beeleev and join the Community to connect with other innovative CEOs and grow your business: www.beeleev.com

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