ESCAL CONSULTING: TIPS TO MASTER A PR STRATEGY
A well done Public Relations’ campaign is the first step to give visibility to a company. Through the media, customers can hear about a new business or discover a new service. “From that moment on, they will come back to you, to buy your product or service” says Louis Davin, CEO at Escal Consulting.
Escal Consulting, with offices in Paris, New York and Shanghai, is an agency with 20 years of experience in press relations, strategic development and public relations. A well-done PR strategy can bring more credibility to a company than a marketing campaign, with lower costs.
According to Davin, communications should be at the core of all startups. “The product is obviously important, but often we have a tendency to forget the communication side. So, do not neglect the budget that should be put in this front.” Check other insights in the video. (Transcript below)
I’m Louis Davin, CEO Escal Consulting. Escal Consulting is a consulting firm in influencing strategy. We do the communication 360, what means communication for platforms, strategy and, after, operational communications.
When you are visible in the media (online, offline, TV, radio), and customers hear about you, discover a new concept. From that moment on, they will come back to you, to buy your product or service.
Hot to structure a PR strategy with a small budget?
So, to structure a PR strategy with a small budget, I would say that is necessary, when we do public relations, to always analyse the ROI (return over investment) of the initiatives.Â In this sense, we can say that, for example, public relations that produce a ROI every 4 or 5 months, when they are well done, are quite wonderful, a remarkable ROI.
Overall, I believe that what must be learned is that, for a startup communication plan, is important to consider the communication in the broad sense as a key point of success for your company. The product is obviously important, but often we have a tendency to favour the product development, and to forget, a little, the communication side.
For many countries it is not the case, but for us it is how it usually happens. So, do not neglect the budget that should be put in this front. Currently we do evaluations since the launching of activities: it is important for the success of startups and the good communication use.